Media Exchange Group Names New Vice President of Marketing

Wireless News
02-07-2011
Media Exchange Group Names New Vice President of Marketing
Type: News

Rachel Baer, Secretary and Corporate Counsel for Media Exchange Group, Inc., announced that Aric Webb signed an executive agreement as Vice President of Marketing & Strategic Partnerships.

"We are pleased to have someone who has such a keen sense of marketing, yet who intimately understands the publishing space and it's relationship with entertainment and brands. His seasoned track record of accomplishments, and meeting marketing objectives in building and shaping brand awareness in this space is invaluable," says Joseph R. Cellura, CEO of Media Exchange Group.
According to a release, Aric Webb has spent the last 18 years executing entertainment marketing initiatives in the Publishing, Gaming, Internet, Hospitality and Music sectors. As Senior Vice President of Strategic Marketing at Virgin/Capitol Records, he worked with Fortune 500 Brands and a range of established and emerging artists. Prior to his role at Virgin, he was the Entertainment Director of Maxim, where he worked closely with film studios, television networks and major music labels to develop integrated programs for talent and their related projects as they related to the Magazine. Before Maxim, Aric was the Associate Publisher/Marketing for Stuff Magazine where he developing experiential and integrated marketing events and initiatives for clients such as EA, Heineken, Nintendo, Coors, Armani Exchange, Skyy Vodka, Bacardi and Guess. Aric's ability to creatively market both celebrities and entertainers was cultivated during his early professional years at the Wilhelmina Models, where he managed the Wilhelmina/Artist Management division; a strategic partnership between Wilhelmina Models and Atlantic Records. The artist management division was the first of its kind and was specifically designed as a strategic marketing arm of Atlantic Records to assist in seeking out reciprocal marketing relationships for emerging and established artists.

Media Exchange Group, Inc. is a digital media, technology, entertainment, wireless gaming and mobile publishing company providing digital strategy and content in the form of mobile applications, digital media, web and broadcast products via its mix of on-deck partnerships, license agreements, and joint venture revenue share arrangements.

More information:

www.mediaexchangegroup.com

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